Cover Letter Examples For Retail Store Manager

Having a clear and informative cover letter is imperative in securing just about any job, and even more so in a management role. We have a number of writing strategies to help you land a great job as a retail manager, helping you establish your credentials with a potential employer.

If you need a place to start, however, our professionally drafted cover letter sample can point you in the right direction. In a hurry? Let our cover letter builder do the work and get things moving faster.

Table of Contents

  1. Retail Manager Cover Letter Sample (Image)
  2. Retail Manager Cover Letter (Text Format)
  3. 5 Tips for Writing Your Retail Manager Cover Letter

For any kind of management position, the devil is in the details, so make sure your resume is immaculate. For more advice, see our five tips below.

1. Retail Manager Cover Letter Sample (Image)

The below images show both the Retail Manager Cover Letter and the Retail Manager Resume. Download your own free copy by clicking the link below.

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2. Retail Manager Cover Letter (Text Format)

Dec. 16, 2016

 

George Kerry

Director of Marketing

Nordstrom – Westwood

412 Santa Ana Dr.

Los Angeles, CA, 90210

(213) 454-5544

[email protected]

RE: Marketing Manager Position

 

Dear Mr. Kerry:

I am writing to apply for the position of Retail Manager at the Westwood branch of Nordstrom at the Westwood Mall. I have in retail as a manger since 2010 and have a wealth of experience in the fashion and clothing industry. In my current position as a manager I have been responsible for over $150K of revenue above and beyond company projections, and have significantly cut costs for my branch. As a matter of fact, my current store has been awarded best branch in Southern California under my supervision.

Beyond simple sales numbers, I have directly trained a large amount of new employees and have shown myself capable of motivating and organizing my team to restock and decorate our store in a very short time. I maintain friendly relationships with all team members and upper-management and corporate alike, and am often compliment for my friendly and helpful demeanor.

Between my years of experience, capacity in management, and career achievements, I am confident I would be a fantastic addition to Nordstrom at Westwood’s management team. If you are so inclined, I would jump at the opportunity to visit you for an interview. Thank you for your time and consideration of my application. I look forward to hearing back from you at your convenience. Thanks again.

Sincerely,

Sally Jones

Enclosed: Resume

3. 5 Tips for Writing Your Retail Manager Cover Letter

1. Be specific: Make sure you are clear about your previous roles and exactly what your achievements and responsibilities were. Management positions have clearly delineated responsibilities – make sure your cover letter shows you can live up to them.

2. Emphasize skills: Experience is great, but to really shine as a Retail Manager, show that you have what it takes to be in charge. Talk about your motivational abilities and showcase experiences where you used leadership skills to get the job done.

Showcase experiences where you used leadership skills to get the job done.

3. Quantify: If you can use numbers, do it. Avoid simply saying, “Trained multiple employees.” Instead try, “Trained 7+ employees over a 10 month period.”

4. Sell yourself: The point of an application is not to simply explain what you’ve done before, but to show you are the right choice for the job. Instead of numbly listing some responsibilities you had, write about what you achieved while carrying out those responsibilities.

5. In their own words: Take words and phrases from the original job posting and use them in your cover letter. This shows hiring managers you are speaking directly to their needs. Don’t force it, but if you can smoothly stick a few in there it will work to get an employer’s attention.

Retail Management Cover Letter and Resume Examples

Like a well-crafted sales brochure, a thoughtfully written cover letter provides an opportunity to highlight your relevant qualifications and experiences, enhancing your resume and increasing your chances of being called for an interview for a retail management position. Use specific quantitative examples of your sales and leadership successes whenever possible, and assert your ability to provide similar results in the job at hand.

Highlight your Retail Management Skills

Jobs in retail management require you to be a well-rounded business person who understands merchandising and has demonstrated effective skills with people, finance, and administration.

You must be able to motivate your team, troubleshoot issues, and solve problems quickly. Leadership is valued, along with assertiveness. Jobs in this field also require you to adhere to confidentiality in regards to business development and to respect corporate intellectual property. Here's an example of a cover letter and resume written for a job in retail management.

Retail Management Cover Letter Example

Dear Mr. Smith:

I'm responding to your ad seeking someone who has a strong understanding of customer and market dynamics. With more than ten years in retail marketing and fragrance account management, I possess both demonstrated sales achievements and management skills--symbiotic qualities you're looking for to grow your business.

Gary Ryan Blair, motivational business speaker and author, once asked: "What is the distance between someone who achieves their goals consistently and those who spend their lives and careers merely following? The extra mile." This is my philosophy as well and my achievements include the following:

  • Increased sales of Coty specialty fragrances in seven specialty retail stores by 103% in two years.
  • Achieved #1 store ranking for Light Blue fragrances, and top five sales ranking in men's fragrances.
  • Successfully set up and merchandised Fine Fragrance Department at new store with $100,000+ in fragrance sales on opening day.
  • Hired and mentored three merchandisers who created and executed innovative POS promotional events to exceed sales goals.
  • Trained five retail assistants whose sales grew by thirty percent month over month in their first year of employment.

Based on my experience and strong commitment to go above and beyond in the industry, I'm confident I can deliver similar results for your organization, drawing on my strengths and career achievements. My resume is enclosed and I look forward to speaking with you soon. Thank you for your time and consideration.

Sincerely,

Bob Jones

Retail Management Resume Example

Bob Jones
203 Sunset Court
Los Angeles, CA
bobjones@email.com
808.777.4538

Retail Manager
Acclaimed leader and motivator leveraging 10+ years driving growth of upscale fragrance retailer in highly competitive metropolitan market.

Core Competencies: Retail Sales Management – Event & Tradeshow Coordination – Merchandising – Hiring & Training – New Store Launches – HR Administration – Trend Analysis – Loss Management – Inventory Control

Coty Fragrances, Los Angeles, CA

Retail Manager (April 20XX to Present)

Promoted to lead and optimize store operations of seven retail fragrance stores in the Greater Los Angeles area. Coordinated launch and opening of new or renovated store departments; recruited, hired, trained, and supervised department managers, merchandisers, and retail assistants. Performed ongoing competitive research and market analysis to identify and capitalize upon emerging trends. Key Achievements:

  • Spearheaded pre-launch marketing and opening of Fine Fragrance store on Rodeo Drive that generated over $100K in sales on the first day of operations.
  • Accelerated sales of Coty specialty fragrances across all seven store locations by 103% in two years.
  • Captured #1 store ranking for Light Blue fragrances, and top five sales ranking in men's fragrances.
  • Hired and mentored three talented merchandisers who created and executed innovative POS promotional events to exceed sales goals.

Coty Fragrances, Santa Monica, CA

Retail Department Manager (August 20XX to April 20XX)

Returned struggling specialty fragrance department to renewed productivity through creation of innovative POS campaigns and through training and development of stellar new retail assistants. Solicited customer feedback regarding service levels and merchandising; communicated sales goals to all staff and diligently tracked and recognized progress and success. Key Achievements:  

  • Trained five retail assistants whose sales grew by thirty percent month over month in their first year of employment.
  • Introduced new customer loyalty and referral program that increased contact list by 58%.
  • Advanced to management role within two months of initial hiring as Retail Assistant.

Education

Bachelor of Science in Business Administration (June 20XX); 3.82 GPA
Pepperdine University, Malibu, CA

Beta Gamma Sigma; Dean’s List; Rush Chairman, Sigma Chi 

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