Unme Jeans Case Study Analysis Of A Business

Study Questions for Disguises by Jean Fong Kwok Essay

599 Words3 Pages

Q: List some of the religious practices and customs mentioned in this story. What do these practices and customs tell you about Mrs. Chen and her world? A: Some religious practices and customs that are mentioned are: ceremonies held for the seven goddesses who protected virginal maidens, which, in Mrs. Chen’s (back then, Lai Fong) case, was the last time she prayed with her mother; wearing a golden amulet that was “opened … to the light” by monks of the Shaolin Temple to ward off evil; and bowing in respect to the student who helped her. She also blamed her past life for her misfortune and gave to the beggar because she believed that the gods viewed compassion kindly. Her actions and perspective of things shows us the way she was brought…show more content…

Q: List some of the religious practices and customs mentioned in this story. What do these practices and customs tell you about Mrs. Chen and her world? A: Some religious practices and customs that are mentioned are: ceremonies held for the seven goddesses who protected virginal maidens, which, in Mrs. Chen’s (back then, Lai Fong) case, was the last time she prayed with her mother; wearing a golden amulet that was “opened … to the light” by monks of the Shaolin Temple to ward off evil; and bowing in respect to the student who helped her. She also blamed her past life for her misfortune and gave to the beggar because she believed that the gods viewed compassion kindly. Her actions and perspective of things shows us the way she was brought up. She grew up in China as an only child surrounded by religious beliefs. She acted with conviction and did what she thought was right, despite the hesitation or self-consciousness. Having grown up in a completely different culture with different values, Mrs. Chen shows us, through her flashbacks, what her life was like before. She lives with a different perspective than the other people on the train, and leads by example. Q: Why do you think this story is titled “Disguises”? A: The word “disguises” is significant because it can describe Mrs. Chen’s external and internal situation. A disguise is used to hide or cover something up. In this case, Mrs. Chen tries to hide from the present world by reliving the past. She is physically in a

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Risks

o

YouTube

1.

More emphasis on non-ad kind of videos as people demand videos which areinnovative and creative but they should not be ad kind of which entails highercost2.

Lack of control over the content3.

Does not interacts as well as other social media do in getting the feedback andresponse of the customers4.

Customization needs to be done according to the language and location. Alsodifferent countries have different culture so a joke in one country might not betaken in the same way in another country5.

Videos can be watched even without logging in to the account so they might notget the required demographic information about the user6.

Lack of measurement tools

o

Zwinktopia

1.

Since this is a virtual world many people might see this brand as what they wantto but in real world they might not use the product owing to factors like health,body size, affordability, etc.2.

A huge competition between the products3.

The communication is not linear4.

Much time is needed to learn in this kind of environment. Thus a high learningcurve

o

Facebook

1.

Many people might get habitual and ignore the ads and focus on other things2.

Since the exposure is to a large number of brands (500 pages) so they mightforget about the brand easily3.

Lack of control over the medium4.

Lack of measurement tools to measure success5.

High cluttering on the network may make the users indifferent to the ads.6.

May lead to over advertising and hijack the very purpose7.

Cannot be used as an alternative to television adsUnMe needs to have a dedicated team who will work with the advertising agencies who will try tominimize the risks involved by various ways which will help them in getting the benefits.

3.

Which if any, of the three social media plans should Foley pursue? Why?

In my opinion Facebook seems to be the better option if they have to choose one out of the three.

Seeing from today’s popularity of FB which is giving a tough target to Google whose whole business

model is based on the advertisement. Facebook can be a better option if they have to choose amongthe three. Facebook has detailed information about the users. Today users provide most of theinformation to Facebook which it can use to advertise. The basic information like education, work,living colleges attended, likes and dislikes, votes and polls, interests and fan following pages, thegroups activity etc., the type of links they share, the type of people they are befriended with etc.Facebook has huge information about the user which UnMe can gather with a lot of difficulty. Thus

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